With extensive and successful experience
in location research, Greg
Kerfoot
launched Location Strategies in 2005.
Since then, Greg, Barbara Bruce
and Carl Spacone have conducted
research
projects for numerous
developers, retailers and advisors.
Greg Kerfoot
Locations Strategies’ founder,
Greg Kerfoot, is a
recognized
industry leader with a demonstrated
track record in shopping center
and retail strategy and location planning. He has successfully developed strategic initiatives for a variety of new
store and shopping center openings, competitive response, target marketing,
acquisition analysis, productivity and asset optimization.
Greg headed the real estate research department for Sears, Roebuck and Co., Homart Development Co. and May Department Stores Company. His expertise goes beyond research, as he also was vice president of asset management while at Sears. As a partner in MainStreet at Nampa, LLC, Greg managed the predevelopment, including land assembly, entitlement and tenant identification for the planned 800,000 sq. ft. DDR center in Nampa, Idaho.
A recipient of the International Council of Shopping Centers’ (ICSC) Board of Trustees’ Distinguished Service Award, Greg is past chairman of the ICSC Research Advisory Task Force, and he chaired the inaugural ICSC Research Conference. He has a MA from Miami University, Ohio and a BA from California State University, Chico; both degrees are in geography.
Barbara Bruce
Highly respected as a real estate research professional, Barbara is Location Strategies’ premier retail expert. Her extensive market knowledge and industry contact base give her valuable insights into U.S. retailing. She is known for her ability to communicate difficult research concepts in a useful and meaningful manner.
Barbara was the director of full-line store research at Sears, Roebuck and Co. She played a pivotal role in supporting the development of Sears Grand, the new freestanding concept. She was the key in-house researcher for Sears acquisitions including Wards and Broadway. She played an important role on the Sears-Kmart real estate integration team. Barbara also has served as a lead analyst at Real Estate Research Corporation, an analyst at THK Associates, Inc. and in the planning department of the City of Colorado Springs.
Barbara is an active member of ICSC and often serves as a speaker, panelist and round table leader at its annual research conference. Her BS degree is from Western Michigan University, Magna Cum Laude where she majored in geography and environmental studies.
Carl Spacone
Carl Spacone is Locations Strategies’ GIS specialist. His strong market research background, combined with his systems expertise and data mining skills make him a valuable asset in creating research that meets clients’ needs.
Carl served as a site selection specialist with Jones Lang LaSalle and Sears, Roebuck and Co. prior to joining Location Strategies. At JLL, he was responsible for commercial real estate investment research for retail properties located throughout the United States. He also spearheaded GIS configuration and implementation for the Investment Research department. His responsibilities at Sears included new store feasibility studies and existing store analyses including performance, trade area, market share and competition.
Prior to entering the industry in 1996, Carl worked overseas teaching English as a second language. He is fluent in Russian and has distinguished himself in service to others. His undergraduate degree from LSU, Baton Rouge is in geography, and he has completed graduate level work in international business at Roosevelt University, Chicago.
