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NEWS
Location Strategies was asked by the ICSC Research Department to author a piece on adding value to existing assets with research. The resulting article was published in Retail Property Insights. Read the article

Location Strategies is a results-oriented retail real estate consulting firm providing retailers, investors, shopping center managers, municipalities and institutions with fact-based, decision-making research. While research is often associated with identifying new opportunities, it is also a powerful and effective tool in the area of asset preservation. Shopping center managers benefit from proactively using research to solicit and maintain tenants, support valuation and set capital priorities. Retailers make better staffing and consolidation decisions with research. Investors and institutions make better decisions with research’s strategic perspective by minimizing the risk of their investment.


Location Strategies was established in 2005 by Greg Kerfoot and Barbara Bruce who have over 60 years of combined experience in development location research. The firm has extensive experience in a broad spectrum of services including feasibility studies, strategic assessments for underperforming properties, acquisition analysis, risk / opportunity assessment, portfolio review and tenant solicitation.

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