Trade Area Analysis: A community or institution’s trade area is the demand basis for its products and services. An accurate trade area understanding represents a key step in any economic planning process. The trade area is based on charge card activity, registrations, survey work, drive times, analog locations and competitive placement. Once defined, the trade area influences marketing and determines the level of retail a community or institution can support.

Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject community or institution. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the community or institution in the best possible light. Application includes solicitation packages, press kits and internal reporting needs.



Feasibility Studies: Supporting a new retail project requires due diligence in several areas. A Location Strategies’ feasibility study provides key revenue elements needed for effective financial analysis. Factors utilized in sales forecasts typically include population and household growth, accessibility and competitive strength in addition to other variables appropriate to the client. Government agencies and institutions are provided with objective sizing, timing, tenant mix recommendations and risk assessments which are critical to any type of sales tax-based subsidies.

Expert Review/Testimony: Location Strategies offers government agencies and institutions a third party review of developer-submitted proposals and feasibility studies. This independent assessment focuses specifically on the level of risk associated with the submitted assumptions, and it identifies any overly optimistic assumptions which may impact the long-term viability of the project.

Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject community or institution. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the community or institution in the best possible light. Application includes solicitation packages, press kits and internal reporting needs.