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Market Strategy: A municipality is a dynamic entity. Changes in competition, population distribution and road patterns can render it stronger or weaker over time. Location Strategies inventories changes in market metrics. Recommendations are made regarding new opportunities and defensive strategies – allowing municipalities to keep up with market factors influencing their retail environment.
Feasibility Studies: Investing in a new retail development through tax incentives, land or other avenues requires due diligence in several areas. A Location Strategies’ feasibility study provides key revenue elements needed for effective financial analysis. Factors utilized in sales forecasts typically include population and household growth, accessibility and competitive strength in addition to other variables appropriate to the municipality. Communities are provided with sizing, timing, tenant mix recommendations and risk assessment.
Trade Area Analysis: The trade area is the demand basis for the products and services which a municipality offers. An accurate understanding of the community’s trade area represents an important advantage. The trade area does not necessary end at political boundaries or uniform rings. Trade areas are based on the products and services offered by a municipality and the placement of competitive alternatives. Once defined, the trade area influences leasing and marketing decisions.
Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject municipality. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the subject municipality in the best possible light. Application includes retailer solicitation packages, generic marketing packages, press kits and internal reporting needs.
Expert Review/Testimony: Location Strategies offers municipalities an independent review of developer-submitted proposals and feasibility studies. This independent assessment focuses specifically on the level of risk associated with the submitted proposals, and it identifies any overly optimistic assumptions which may impact the long-term viability of the project.
Feasibility Studies: Investing in a new retail development through tax incentives, land or other avenues requires due diligence in several areas. A Location Strategies’ feasibility study provides key revenue elements needed for effective financial analysis. Factors utilized in sales forecasts typically include population and household growth, accessibility and competitive strength in addition to other variables appropriate to the municipality. Communities are provided with sizing, timing, tenant mix recommendations and risk assessment.
Trade Area Analysis: The trade area is the demand basis for the products and services which a municipality offers. An accurate understanding of the community’s trade area represents an important advantage. The trade area does not necessary end at political boundaries or uniform rings. Trade areas are based on the products and services offered by a municipality and the placement of competitive alternatives. Once defined, the trade area influences leasing and marketing decisions.
Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject municipality. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the subject municipality in the best possible light. Application includes retailer solicitation packages, generic marketing packages, press kits and internal reporting needs.
Expert Review/Testimony: Location Strategies offers municipalities an independent review of developer-submitted proposals and feasibility studies. This independent assessment focuses specifically on the level of risk associated with the submitted proposals, and it identifies any overly optimistic assumptions which may impact the long-term viability of the project.
