Opening a new department store, inline shop or restaurant requires due diligence in several areas.   Location Strategies provides an array of retail research services to assist you in the decision making process:

Trade Area Analysis

The trade area is the demand basis for the products and services your store offers.  An accurate understanding of your retail chain’s existing and proposed stores’ trade areas represent an important competitive advantage.  We will define the store or site’s trade area based on charge card activity, survey work, drive times, analog locations and competitive placement.  Once defined, the trade area influences merchandising and marketing decisions.  Your chain’s existing stores’ trade areas serve as performance analogs for new store locations.  Small area performance gaps can also be identified in this process.