Our grading matrix assesses both the existing and future health of regional shopping centers. Your location's trade area, anchor, small tenant and competitive characteristics determine its grade. Location Strategies uses this type of approach to prepare portfolio reviews for our clients. Download a printable version of this chart.
Trade Area
Population
Income
Growth
Outstanding
> 400,000
> Market average
Growing
> 400,000
> Market average
Growing
Good
> 300,000
>/= Market average
Stable to growing
> 300,000
>/= Market average
Stable to growing
Average
> 200,000
Market average
Stable
> 200,000
Market average
Stable
Poor
< 200,000
< Market average
Negative
< 200,000
< Market average
Negative
Anchors
Number
Description
Three or more
Market share leaders'
flagships and fashion
Three or more
Market share leaders'
better stores
Two or more
Market share leaders'
average stores
Two or less
Secondary players,
below average stores
Small Tenants
Occupancy
Sales/SF
Sales Chg
Occupancy
Sales/SF
Sales Chg
> 95%
> $450
Growing
> 90%
$300 - $449
Stable to growing
> 80%
$200 - $300
Stable to declining
> 80%
< $200
Declining
Competition
Existing
Future
Inferior to subject
Unlikely
Equal to subject
Possible
Better than subject
Likely
Better than subject
Already there
Comments
Strong today. Only
extraordinary events
could change the
center's prospects.
extraordinary events
could change the
center's prospects.
OK today. Could get
better or worse,
depending on
management and
competition.
better or worse,
depending on
management and
competition.
Past prime. Needs
aggressive
management to
avoid further
slippage.
aggressive
management to
avoid further
slippage.
Consider
alternative uses. It
can no longer be a
traditional mall.
alternative uses. It
can no longer be a
traditional mall.
