Regional Mall Grading

Our grading matrix assesses the existing and future health of regional shopping centers.  Your location's trade area, anchor, small tenant and competitive characteristics determine its grade.  Location Strategies uses this type of approach to prepare portfolio reviews for our clients.

Click here for a printable version of this chart.

	Outstanding	Good	Average	Poor
Trade Area
Population	> 400,000	> 300,000	> 200,000	< 200,000
Income	> Market average	>/= Market average	Market average	< Market average
Growth	Growing	Stable to growing	Stable	Negative
Anchors
Number	Three or more	Three or more	Two or more	Two or less
Description	Market share leaders' flagships and fashion	Market share leaders' better stores	Market share leaders' average stores	Secondary players, below average stores
Small Tenants
Occupancy	> 95%	> 90%	> 80%	< 80%
Sales/SF	> $450	$300 - $449	$200 - $300	< $200
Sales Chg	Growing	Stable to growing	Stable to declining	Declining
Competition
Existing	Inferior to subject	Equal to subject	Better than subject	Better than subject
Future	Unlikely	Possible	Likely	Already there
Comments
	Strong today. Only extraordinary events could change the center's prospects.	OK today. Could get better or worse, depending on management and competition.	Past prime. Needs aggressive management to avoid further slippage.	Consider alternative uses. It can no longer be a traditional mall.